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Please use this identifier to cite or link to this item: http://20.198.91.3:8080/jspui/handle/123456789/1021
Title: A cardinal utility based approach to consumer behaviour : an exploration
Authors: Ghosh, Soumya
Advisors: Mitra, Siddhartha
Keywords: Consumer behavior;Cardinal utility theory
Issue Date: 2019
Publisher: Jadavpur University, Kolkata, West Bengal
URI: http://localhost:8080/xmlui/handle/123456789/1021
Appears in Collections:Dissertations

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